JEANNE GUNAWAN
INTERIOR DESIGNER
The Perfume Shop
"Fragrance Shop with New Shopping Experience"
DESIGN BRIEF
The Perfume Shop is a fragrance retailer that stocking a cast range of brands. This company founded in 1992 and become the top perfume retailer until now. The store has approximately 1400 employees and 269 outlets. In 2004, The Perfume Shop started into the world of online retail. They launch their store to door service. If they haven’t the product in the store, the store team going to order it for the beloved customers and delivered to their door.
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The perfume installation which is located in the center of the retail shop is used to created another feeling of shopping experience. The perfume tubes are contained with different brand perfume liquid. There’s a sensor there and the tube going to spray the fragrance if the customer step near it. From this retail experience, customers don’t need to use the test paper to smell the fragrance.
DESIGN STUDIO
This retail shop concept is different from the existing shop right now. The design concept of this store is
go back to fragrance history. So, the concept is to make the shop looks scientific but with the touch of modern design. The color scheme used is basically cream and white with a bit of nude and dark color.
BRANDING
The Perfume Shop is a fragrance retailer that stocking a cast range of brands. This company founded in 1992 and become the top perfume retailer until now.
The store has approximately 1400 employees and 269 outlets. In 2004, The Perfume Shop started into the world of online retail.
They launch their store to door service. If they haven’t the product in the store, the store team going to order it for the beloved customers and delivered to their door.
MATERIAL SCHEME
RENDERING
